GRAPHIC DESIGN YAYTRADE

The goal was to develop the look of the Brand Sale part of Yaytrade. To create consistent branding for that branch of the company, that could be used in all channels and formats. In the process we explored potential brand elements that could works as immediate recognition for the user. Through workshops and market research we added the tape as our design indicator for the Brand Sales. The tape is a extension of the brand design and is today working as a tool to help the user navigate the Yaytrade universe. Looking for Brand sales/Sample Sales - Follow the tape. The Brand Sales we're in collaboration with the brands directly, for both print and digital marketing material, with clients like, Filippa K, Rodebjer, HOPE, aim'n, Sandqvist, Napapijri, and many more.

For each client, marketing material was created for customized channel pushes, different paid marketing packages, social media, personalized invitations, and posters around town.

Furthermore, a lot of the work was focused on creating marketing material for the pick-up service of the company, designing presentations and reports like sales reports and financial reports.

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