BRAND DESIGN TASKRUNNER
This project consisted of rebranding TaskRunner with the goal of attracting a younger target group. One of the main focus areas was to define a 5th element for TaskRunner to be able to improve their recognition. I developed a print and design elements based on the cities where they are the most active and integrated it in the new brand design. The work included the creation of a new strategy based on consumer analysis, competitor analysis, brand analysis and trend research, which developed into a brand guide, a clear and defined target group and a new look for TaskRunner.
